V edition - 2016

Maria Elisabetta Novello

Il dono

“When I think of Fabbri and its Amarenas, my memory immediately tumbles into a fairy-tale dimension. These juicy memories are part of my mother’s past, as well as part of my childhood, and they will live on in the memory of some of today’s children. The white and blue jar that Gennaro Fabbri gave to his wife Rachele represents the concept of a gift. This idea of handing something from one person to another, reminded me of the idea of fruit as a source of nutrition, containing a seed which is a symbol of propagation. It is this cyclic nature, of time, which interests me. And so I decided to create a little story to be seen through a View-Master, the first 3-D vision system, a cult object from the 1950s, which is tied to my childhood as well, and which was rediscovered and adapted in order to tell a personal story. Inside the little disc, which is round, indicating the cyclic nature and continuous rotation of things, the images go by, like a process of growth and evolution which repeats itself over time.” M.E.N.

Maria Elisabetta Novello