Camellini focuses on the workplace, although the absent human figures can be sensed in the “syrup production line”. The photograph was taken at the Fabbri factory in Anzola dell’Emilia but could just as well be part of an industrial photography report, or more specifically a photo shoot of the manufacturing processes and locations. In particular, it brings to mind reports about cargo ships which are always on the move.
The photographer documents life on board, the organisation of areas and the arrangement of the cabins. Here too, human figures are not shown, although there are traces of human presence. On the other hand, photo reporting is Camellini’s favourite style, as can be seen from the choice of black and white, although it is not used exclusively. This work shows the production process and a presentation of industry, the history of which can be traced back a long way, from Albert Renger-Patzsch to MargaretBourke-White, from Ugo Mulas to Harry Gruyaert, to Edward Burtynsky. With this image Camellini puts the manufacture of an iconic product into context. The title itself is a play on words which recalls the production chain.
The choice of the motion blur technique and the out-of-focus image are usually seen as a mistake that needs to be corrected. Here, however, they give us an idea of machines operating, of selective focus on the idea of movement, as a metaphor for the dynamic relationship between product and design.
The artist brings together the past and present, capturing the cyclical nature of production in the photo, as a symbol of seriality and uniqueness. It recalls the serial nature of repetitive effort, which is an important, yet invisible element, and the unique quality of the aesthetic and attractive value of the shape of the product.